the price of pringles

yesterday i was in a shop in cabarete buying pringles. an american couple was also having the same craving and eyeing the pringles as well. trouble for them was they were not sure of the price. the label on the pringles said $65. so they went up to the woman at the cash register and asked "is this in dollars or pesos?" ok, come on now, i know it's strange that the dominicans sometimes use the $ symbol with their pricing, but did these people really think the pringles could cost $65 US dollars? that would be like $1 a chip!